Advertising

2 articles tagged as Advertising
Antoaneta Metchanova in Phoenix, Arizona

Antoaneta Metchanova in Phoenix, Arizona

For our 5 Questions series, we ask creative professionals five questions about the nature of creation and collaboration. This week we spoke with Antoaneta Metchanova, global créative director at Publicis 133 Lux, a french advertising agency that specializes in working with premium and luxury brands. Her career has taken her to cities like San Francisco, New York City, and Paris, where she’s worked with high end brands and visionary artists to create ads with some of the most prestigious agencies in the business. With over 15 years in the ad world, and a portfolio that would turn heads, Antonaeta has won just about every single award for advertising in existence, and established herself as one of the go-to creative directors for premium and luxury advertising. Though she’s constantly working on new and astonishing ads, Antoaneta recently wrote us while on a trip from Paris to Saint-Malo to talk about her favorite ad she’s ever created, some of the award winning artists she’s had the pleasure to work with, and how it’s important to find inspiration in everything.

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Howard Collinge

Though much of his career has been spent creating international advertising campaigns for brands like Levi’s, Audi and MTV, so much of Howard Collinge’s work falls well outside the world of advertising. He’s a partner in Architecture, Branding and Design firm, a founder of a publication and e-commerce platform that explores the style and ideas of the most interesting and “unique” people in history, and started his own fashion label inspired by the care and love of grandmothers.  He’s also created an award-winning branded entertainment series for Snoop Dogg, and written and published “Beautiful Economics – How Art, Design, Beauty and Unicorns Will Save the Universe”, which launched alongside a re-imagined version of the NASDAQ stock ticker. Collinge once placed stuffed fake birds in trees around New York City, delivering twitter posts to passers-by. Collinge has spent his professional life navigating the intersection between creativity and commerce, and though he’s constantly juggling a handful of different projects, he recently emailed us from his studio at Neuehouse, a shared workspace for entrepreneurs and creative professionals to discuss his theories on economics, some of his recent projects, and his “Unique Creatures” platform.

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