For our 5 Questions series, we ask creative professionals five questions about the nature of creation and collaboration. This week we spoke with Antoaneta Metchanova, global créative director at Publicis 133 Lux, a french advertising agency that specializes in working with premium and luxury brands. Her career has taken her to cities like San Francisco, New York City, and Paris, where she’s worked with high end brands and visionary artists to create ads with some of the most prestigious agencies in the business. With over 15 years in the ad world, and a portfolio that would turn heads, Antonaeta has won just about every single award for advertising in existence, and established herself as one of the go-to creative directors for premium and luxury advertising. Though she’s constantly working on new and astonishing ads, Antoaneta recently wrote us while on a trip from Paris to Saint-Malo to talk about her favorite ad she’s ever created, some of the award winning artists she’s had the pleasure to work with, and how it’s important to find inspiration in everything.
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